Notice that ByteDance allows Entrepreneurs to focus on TikTok adverts to customers aged thirteen and above via its marketing resources, but these resources only present viewers data for users aged 18 and over.
Take note: over the past year, we’ve produced some crucial alterations to how we determine social media consumer quantities, as well as data sources that we use to tell these calculations have also manufactured considerable and large-ranging revisions to their posted figures through that period.
▶ On the lookout for a lot more YouTube stats? Click this link to examine our in-depth YouTube data For each and every country on the globe.
For that reason, we recommend warning when evaluating the social media user values released On this calendar year’s reports with Individuals revealed in past years, Particularly due to the fact alterations in described values often is the result of “corrections” during the resource data, and variations in true person conduct.
Being a result, improvements in ad arrive at may not essentially show any improve while in the System’s All round consumer foundation.
The volume of social websites consumers in Hong Kong At the beginning of 2024 was akin to 86.two p.c of the entire inhabitants, but it surely’s vital that you worry that social websites users may not characterize distinctive men and women (see our detailed notes on data to discover why).
Nonetheless, Observe that LinkedIn’s advertising tools publish audience access data based on complete registered associates, as opposed to the every month Energetic customers that kind The premise of your advert arrive at figures posted by most other social websites platforms.
Nonetheless, simply because LinkedIn’s advertisement viewers figures are determined by total registered members as opposed to regular monthly Energetic users, it’s unclear irrespective of whether these tendencies could mirror changes in Lively LinkedIn use as check here well.
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Nonetheless, it’s vital that you worry that these advertising and marketing attain figures never depict month-to-month Lively person figures, and there might be significant variances between the dimensions of Snapchat’s ad audience and its complete active user foundation.
These headline stats give a great overview of the “point out of digital” in Hong Kong, but so as to make sense of how digital traits and behaviours are evolving, we need to dig deeper into the data.
Dig deeper: for the most recent insights into World wide web adoption and use throughout the world, adhere to our typical Worldwide Statshot studies.
If you want to check whether or not This really is our most up-to-day report for Hong Kong, or when you’re in search of data on digital developments and behaviours in Hong Kong for previous years, you'll find DataReportal’s full selection of studies on Hong Kong by clicking here.
On the other hand, it’s worth noting that X infers its consumers’ gender, by analysing alerts including the title that buyers enter in their profile, as well as their broader exercise over the platform.